I haven’t thought about analog photography in a very long time. Only after it was reported four weeks ago, that some large Hollywood studios want to rescue Kodak’s motion picture film business by committing to buy fixed quantities of film in the following years, did I begin to ponder about the good old medium again. Nevertheless I was surprised by the announcement that Italian film manufacturer Ferrania is intending to resume production. I’m aware that film is by no means dead. Relatively new companies like Lomo and Impossible Project appear to be making good money by selling analog cameras and film, those are however small companies that have specialized in a market niche. I’m dying to know, who the people are who buy film nowadays, and who keep Fuji’s film division alive and give Ferrania hope for a profitable future? Does one of you still shoot film?
I’m asking because I don’t know anybody here who still shoots film. Digital technology, with its significantly more favourable €/photo ratio, has practically forced the analog one out of the market.