We’ve already written about this topic once – but now the time’s come! In the scene it is THE big event – the Photokina. Photographers from all around the world travel to Cologne end of September to visit the exhibition. It’s always highly anticipated because camera and lens manufacturers like to use it as a platform to announce their new products to the public for the first time. In 2008, for example, the Leica S System was announced, or at the last Photokina in 2014 the Sony Cyber-Shot DSC-RX1, a mirrorless digital compact camera with a full frame sensor, was presented, or SIGMA’s high-resolution digital cameras DP1 and DP2 Merrill with a Foveon X3 sensor.
The target groups at the Photokina are very broad as you can quickly notice on the homepage: They address pros but also young “smartphoners”. No surprise – because the presentations and discussions offered are as diverse as the numerous international exhibitors.
This year, among other things, the event covers the following focus topics: The popular photo competition BLENDE will take place where everyone can prove their abilities and talents. Besides that there will be a stronger focus on blogging, on the internet and social media as well as on video and light painting. You’ll get the chance to try out virtual reality headsets as well as 360° videos and images. Fun, thrill and a wonderful innovative experience in this branch in technology will be guaranteed to every visitor.
The Photokina takes place at the Messegelände Köln from 20 to 25 September 2016 daily from 10 am to 6 pm.