During the Photokina 2016, which took place in Cologne end of last month, SIGMA CEO Kazuto Yamaki was asked, among other things, what the future of home-made SIGMA cameras may look like.
The interviewer confronted Yamaki with the question if investing in cameras still makes any sense. The CEO of the rising company gave three reasons that speak for the big investment in manufacturing their own cameras, even though the company spends a lot of money on developing and constructing home-made Foveon sensors.
- For lens manufacturers producing their own cameras is extremely important as with the knowledge they gain by doing so they can build better optics. Defaults and weaknesses can thus be avoided or detected and improved.
- For SIGMA’s engineers the manufacturing of cameras is a great challenge which they take with a lot of passion.
- As you could see in the previous blog article with all the background information on SIGMA, building cameras on his own was Michihiro Yamaki’s big dream. Michihiro Yamaki was the father of Kazuto, who now follows in his footsteps as present CEO of the company and who tries walking along the same line and realizing and expanding the same dream as his father.
By the way – photo freaks in particular love SIGMA cameras. The Foveon sensor has the great advantage of extracting color information from three different layers of which each corresponds to an RGB color. As a result, each pixel contains the complete color information. This makes the camera take very good pictures under good light conditions with a lower ISO sensitivity level in particular.
You can listen to the complete interview here: