As this title already suggests, SIGMA’s series of awards is increasing – with the renowned TIPA Award , which was awarded this March.
In this case, the SIGMA 12-24mm f/4 DG HSM lens from the Art series, which has been awarded many times by now, received the prize as best wide-angle zoom lens. Besides that, the classic SIGMA 85mm f/1.4 DG HSM , also from the Art series, received an award as best fixed focal length.
Other than the Red Dort Award for example, which reaches far beyond the entire field of design, the TIPA Award focuses on the photo and imaging industry itself. TIPA, by the way, is the abbreviation for Technical Image Press Association. As you may already have figured out, this abbreviation indicates the cooperation between 27 different magazines edited worldwide in areas like Australia, India, Europe, South Arica, the US, Canada and Brazil. The award was created because the TIPA Magazines with their complex expertise aimed to award a renowned prize to the best products. For this reason every year the winners are selected by an expert jury consisting of the editors in a general meeting. They particularly focus on the innovation, the use of cutting-edge technologies, design, ergonomics, the practical use and the price-performance ratio of the products.
The following criteria are essential to qualify for the desired award: the TIPA membership magazines need to be informed about the announcement of new products and the product must have been introduced to large areas of the global market between 01 April of the previous year and 31 March of the current year of the award ceremony. Furthermore, product sales should have started before 30 June of the current year of the award ceremony. All those companies fulfilling these criteria are automatically nominated for the TIPA Award. Then, the products are professionally and independently tested for reviews in the magazines by the editors themselves. All it takes is a sample of the product that needs to be handed in by the corresponding company.
The location of this year’s award ceremony was Havana. It took place on 31 March 2017. We congratulate SIGMA for its achievements and this fantastic award for lenses that certainly deserve the prizes!